Everyone Needs A Watch Guy.

Not a dealer. Not a marketplace. A person who knows what things are worth, what to avoid, and where to find what you're actually looking for.

Whether you've owned luxury watches for years or you're simply beginning to appreciate them — having someone you trust in this market changes the experience entirely.

Buying | Selling | Valuation | Sourcing | Trading

One trusted relationship for every stage of your watch journey.

Call or text anytime – (917) 746-8784

What Clients Say About Their Watch Guy

Dealers vs. Our Watch Guys

Dealer

A Dealer... Optimizes for their inventory margin

  • Has a financial interest in what you buy

  • Buying advice is shaped by what they have

  • Selling offer reflects their margin requirements

  • Discourages you from comparing prices

  • Motivated by the transaction

  • "One conversation, one deal"

  • Available when they have something to sell

Our Watch Guys

Our Watch Guys... Optimizes for your outcome

  • Have no inventory to move

  • Their buying advice is shaped by what you need

  • Valuation reflects what the market will actually pay

  • Tell you exactly where to compare and why

  • Are motivated by the relationship

  • Every conversation builds toward the next one

  • Are available whenever you have a question

A Dealer... Optimizes for their inventory margin

Has a financial interest in what you buy

Buying advice is shaped by what they have

Selling offer reflects their margin requirements

Discourages you from comparing prices

Motivated by the transaction

"One conversation, one deal"

Available when they have something to sell

Your Watch Guy... Optimizes for your outcome

Has no inventory to move

Buying advice is shaped by what you need

Valuation reflects what the market will actually pay

Tells you exactly where to compare and why

Motivated by the relationship

Every conversation builds toward the next one

Available whenever you have a question

EVERYONE NEEDS A WATCH GUY.

Everyone Needs A Watch Guy.

Not a dealer. Not a marketplace. A person who knows what things are worth, what to avoid, and where to find what you're actually looking for.

Whether you've owned luxury watches for years or you're simply beginning to appreciate them — having someone you trust in this market changes the experience entirely.

(917) 993-9174 — call or text anytime

Meet the Person

Behind NYC Watcher

  • Ziv Tamir

I've spent years helping clients buy, sell, source, and value exceptional timepieces. My goal isn't simply to help you find the right watch—it's to become the trusted advisor you turn to whenever watches become part of the conversation.

"I don't measure success by selling watches. I measure it by becoming the first call whenever watches become part of the conversation."

Three ways to start the conversation. One relationship.

Three ways to start the conversation. One relationship.

Meet Our Watch
Guys

Tell us what you're looking for. We'll find it.

For anyone considering their first serious watch purchase — or their next one.

Whether you're making your first serious watch purchase or adding to something you've been building for years, our Watch Guys start the same way: listening. Tell us what you have in mind — the style, the occasion, the budget. We'll tell you what the current market looks like and go find the right piece.

Get an Honest
Read

Find out what your watch is actually worth today.

For anyone who owns a watch and wants to know its current market value.

The difference between a professional valuation and a dealer's offer is simple: one is designed to inform you, the other is designed to benefit the buyer. Our Watch Guys give you the number that matters—what your piece is actually worth in today's secondary market—and explains every factor behind it. No obligation. No pressure to sell. Just an honest, expert opinion.

Find What You Are Looking For

Have something specific in mind? We've found harder ones.

For anyone with a specific reference, brand, or style they haven't been able to source.

Some watches aren't on any marketplace. Some are listed but misrepresented. Some are available—but only if you know where to look and who to ask. If you have something specific in mind—a brand, a style, or a particular reference—tell us. We'll tell you whether it exists in today's market and personally source the right example for you.

How My Specialists Can Help

Three ways to start the conversation. One relationship.

Find Your Perfect Watch

Share your needs, We’ll find it.

For anyone considering their first serious watch purchase — or their next one.

Tell me your goals, budget, and what you're looking for. I'll connect you with the specialist on my team best suited to find it — and we'll tell you exactly what the market looks like along the way.

Value Your Current Watch

Discover what your watch is worth.

For anyone who owns a watch and wants to know its current market value.

Get a professional valuation based on today's market. I'll connect you with one of my specialists, who'll walk you through your watch's true value and everything that impacts it.

Source Your Dream Watch

Searching for a rare watch? We'll source it.

For anyone with a specific reference, brand, or style they haven't been able to source.

Looking for a rare watch? I'll put my specialists on it — they'll use our trusted network to find the right piece with complete confidence.

Whether You're New to Watches or a Long-Time Collector

Whether you're buying, selling, or simply exploring watches, guidance starts here.

Finding Your First Watch

You've started paying attention to the market — and quickly discovered it's more complicated than it looks. Listed prices, condition, authentication, sourcing channels — our Watch Guys know all of it. They'll tell you what to look for, what to avoid, and where to find the right piece at the right price.

Building Your Collection

You own a watch or two and you're starting to think more intentionally about what comes next. Our Watch Guys keep track of what you're building and reach out when something specific to your direction surfaces in the market.

Know Your Watch Value

You own a watch. Maybe it was a purchase. Maybe a gift. Maybe it came from a relative. You'd like to know what it's actually worth — not what insurance says, not what a dealer offers. What you'd get if you sold it today, and why.

Selling Your Watch

You've made the decision. Our Watch Guys will tell you what the current market looks like for your specific reference in your specific condition, explain your channel options honestly, and help you get to the right outcome.

Exploring the Watch Market

You've become curious about the market — whether through something you've read, someone you know, or a watch you keep seeing. Our Watch Guys can be useful people to know at any stage. The first conversation costs nothing.

What Makes Our Watch Guys Different ?

A dealer wants to close a transaction. Our Watch Guys want to solve your problem — and they know those aren't always the same thing. Sometimes the best advice we can give you is to wait. Sometimes it's to walk away from a piece entirely. Sometimes, it's that the market has shifted and now is the right moment, not next month.

That kind of advice is only possible when someone isn't optimizing for their own margin. Our Watch Guys are optimizing for your outcome. If you end up with the right watch, at the right price, from a source you can trust — that is a success. What happens in their favor is that you call them every time after that.

Most people who've spent serious money on a watch — or are considering it — quickly discover that the secondary market is more complex than it appears. Listed prices and transaction prices are regularly different. Condition is often misrepresented. Authentication is the buyer's responsibility. Our Watch Guys navigate all of that on your behalf.

That is what our Watch Guys are. Not a service. Not a platform. People who know watches… and work on your behalf rather than their own.

watch guy consulting with a client

A Dealer... Optimizes for their inventory margin

Has a financial interest in what you buy

Buying advice is shaped by what they have

Selling offer reflects their margin requirements

Discourages you from comparing prices

Motivated by the transaction

"One conversation, one deal"

Available when they have something to sell

Your Watch Guy... Optimizes for your outcome

Has no inventory to move

Buying advice is shaped by what you need

Valuation reflects what the market will actually pay

Tells you exactly where to compare and why

Motivated by the relationship

Every conversation builds toward the next one

Available whenever you have a question

No pressure. No pitch. Just the honest answer.

The first conversation is just a conversation. There is no minimum purchase. There is no obligation after the call. If what you're looking for isn't something our Watch Guys can help with right now, they'll tell you that — along with what they'd recommend instead.

If you're buying: they'll tell you what the right piece looks like in the current secondary market, what to avoid, and what you should realistically expect to pay.

If you're selling: they'll tell you what your piece is actually worth in the current market. He'll walk you through your channel options and give you an honest comparison of the outcomes each one typically produces.

If you're not sure what you need yet — or if you're simply curious about what this market looks like from the inside — that is a perfectly good place to start. Our Watch Guys have had a lot of first conversations that began exactly there.

"Your Watch Guy doesn't need you to buy something today. He needs you to trust him enough to call him every time after today."

Everyone Needs a Watch Guy.
Find Yours!

No pitch. No pressure. Just an honest conversation.

(917) 746-8784 — prefer to call or text? That works too.

Your information is shared only with your Watch Guy.

Want to receive responses by SMS messages? Check a box below.

No pressure. No pitch. Just the honest answer.

The first conversation is just a conversation. There is no minimum purchase. There is no obligation after the call. If what you're looking for isn't something your Watch Guy can help with right now, he'll tell you that — along with what he'd recommend instead.

If you're buying: he'll tell you what the right piece looks like in the current secondary market, what to avoid, and what you should realistically expect to pay.

If you're selling: he'll tell you what your piece is actually worth in the current market. He'll walk you through your channel options and give you an honest comparison of the outcomes each one typically produces.

If you're not sure what you need yet — or if you're simply curious about what this market looks like from the inside — that is a perfectly good place to start. Your Watch Guy has had a lot of first conversations that began exactly there.

"Your Watch Guy doesn't need you to buy something today. He needs you to trust him enough to call him every time after today."

Everyone needs a Watch Guy. This is how you find yours.

Fill in the basics. Your Watch Guy will be in touch.

No pitch. No pressure. Just an honest conversation.

(917) 746-8784 — prefer to call or text? That works too.

Your information is shared only with your Watch Guy.

Want to receive responses by SMS messages? Check a box below.

Everyone Needs A Watch Guy

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